Our philosophy allows us to guarantee that the competitive advantages derived from operating in China are compatible with the maintenance of the desired quality standards, in order to transfer a greater competitive advantage to our clients:
We believe that the strategy, to a large extent, consists in "being able to choose what it hasn't to be done ". This sometimes force us to decline opportunities, to concentrate in those areas in which we can contribute to our clients a superb competitive advantage. So, in MS Techno, we are not interested in "cheap" products and services "chinese standard ", avoiding the "low quality-low" cost approach that's still dominant in China.
Our activity intends to offer a professional and close service that provides all the guarantees of western-level engineering and project management. Only in this way we believe that is possible to obtain the maximum cost advantages without compromising quality.
We are well aware that magic and universal solutions to obtain competitive advantage in China do not exist. This is why one of MS Techno's main contributions is to establish the right combination between creativity and rigor to design solutions adapted to our clients needs.
In this way, depending on our clients objectives and strategic approach to China (investment level and commitment timeframe), MS Techno can offer an optimized approach: from limited support through our specialized engineers to the integral management of a turnkey projects, building on our presence both in Europe and China. From the product quality control in the technical sourcing to the homologation and / or supervision of existing suppliers. From the coordinated development of strategic suppliers to prototype assembly and pre-series validation. Articulating with flexibility and guarantees the collaboration schemes with our clients and suppliers. To fulfill the financial,legal protection, confidentiality and intellectual property requirements of the project. From the outset, we don't exclude any option for MS Techno's implication. Bearing in mind the enormous geographical variability and the competitive factors that exist in China.
In MS Techno, we speak Chinese and we like China. We are conscious of its potential and appreciate its cultural wealth and diversity. Nevertheless, in the business field, we don't blindly accept the myths about "China". We don't share the idea that for doing business in China it is necessary to do things in a different way. We don´t believe that contacts ("guanxi") are more important than the business skills or the quality of the projects... In MS Techno believe that in the global world we are living in, profitability and client satisfaction are universal values that cross all borders. So we foster management skills and a professionalism in the best "western" style, as keys to operate in this complex environment.
We could affirm that "China" is today the fashionable word, an unstoppable phenomenon that seems be everywhere and will affect us all, in some way or another. We like China and we believe firmly in its enormous possibilities. We also believe that the European companies that can integrate China in its strategic panorama properly, can obtain substantial competitive advantages. Nevertheless, because we know China, we are aware that it's necessary to be realists. To expect short-cuts or miraculous solutions in terms of cost, quality or leadtime, almost without effort, would be a recipe for the failure. Facing the complex and fast-changing environment of the current China, where often opportunism prevail, MS Techno stands for realism and solid values, establishing long-term relations with clients, collaborators and suppliers, based on a highly qualified and professional engineering team.